Ekaterina is a boxing coach at a fitness club. She is secretly in love with Max and only watches him from afar. Her friend and roommate Olga decides to help: she creates a fake account and messages Max pretending to be Katya. Meanwhile, Pasha, an intrusive club client, crosses the line in his interactions with Olga—and Ekaterina, standing up for her friend, knocks him down with a single punch near the reception desk. Because of the scandal, she is fired, the club faces an inspection, and the women are on the verge of financial difficulties. At that moment, Katya begins communicating with Max virtually—and hope for reciprocated feelings is born in her heart.